You’re rushing around trying to get ready for that important interview you really don’t want to mess up, or that super special night out on the town with your friends you haven’t seen in a while or even that holiday work party you’ve been looking forward to (yes, the holidays are right around the corner).
Before you head out the door you check yourself in the mirror. Everything appears to be looking good but something’s still amiss. What is it? What could you be forgetting from your seemingly immaculate outfit? Think. What’s the one accessory that could absolutely complete your look? Does your wrist seem a little bare? Ah-ha! A watch.
Setting aside its utilitarian nature, what a watch says, nay, shouts is I am fashionable! Forget all the tech companies shelling out their monochromatic smart watches. Snagging a watch that’s all your own is something that will never go out of style. It adds personalization to your character. It exemplifies your undying commitment to quality workmanship in your everyday wear. It shows your want to hold on to something real and tangible in this increasingly digital age.
You see timepieces are perennial, both in fashion and in history. Name a time in the last 500 years when watches weren’t worn for both form and function. You can’t, can you? If you find the right one it will last a lifetime. Beyond that, too – it can span generations if you’d like. You can pass it on to your kids and in turn they can pass it on to their kids.
Watches truly signify something that cell phones, tablets and computers never can, style and nostalgia. And let’s be honest, watches are not designed for planned obsolescence (look it up) as the technology of today often is – so you’re guaranteed tried-and-true craftsmanship that will last you for years to come.
Nixon tops the list when it comes to quality. They’ve been making custom watches since the late 90s with a supreme focus on style. In fact, the founders started the company after an unsuccessful attempt at finding a watch for themselves that accurately reflected their individual styles. So you can see that there’s a heavy bent on creating a master timepiece that doubles as a fashion statement – not to mention it’s designed for the active lifestyle in mind.
Flashback some years earlier to the 90s and you’ve got two young bucks – Chad DiNenna and Andy Laats (the founders of Nixon) – taking on an old industry in a new digital age. What provoked them to do so? They simply had a fascination with well-crafted watches. They left their comfortable jobs behind to take on an ostensibly insurmountable adventure. What they accomplished was amazing.
Starting out with the idea that they wanted a stylish and intimate yet affordable watch that stood the test of time (no pun intended) in regards to durability, they eventually created a humble empire. And the sole guiding principle? You guessed it, form and function. They wanted a watch that could suffer the ocean waves yet could still dance the night away hours later.
And the founders didn’t go it alone, either. They had the likes of pro-skater Tony Hawk, and pro-surfers Rob Machado and Lisa Andersen to help along the way. Because Nixon represents that active lifestyle, they wanted active individuals to guide their design.
One of their ambassadors, Olympic snowboarder Todd Richards, even said to them that a watch doesn’t need to do much except, “Tell time, look cool, and not break.” It seems like simple words, but when it comes down to it that’s what everyone wants in a watch. So Nixon took that sage advice and ran with it.
Today, Nixon is in over 70 countries and they’ve since long-established themselves as a lifestyle watch brand. It’s respectable that these two humble guys built this monster of a brand simply because they wanted a functional, niche, fashionable watch. They’re still a small business at heart always craving to be the best on-the-move watch designers. Simply put, there’s a whole lot that goes into making a watch and Nixon nails it.
In honor of The Stockist’s second year at our new-ish spot we’re holding a Nixon Trunk Sale Show this Friday, the 7th of October (that’s just crazy, it’s October already!). You’ll get access to tons of best-selling watches at an up-to-20% discount in our shop (some exclusions apply). Plus there will be complimentary champagne and of course, great vibes. So go ahead and check out the flyer below for more details then feel free to pass the word along to your friends and family. We’re excited to see you!