What time is it? It’s two-year celebration time at our new-ish shop location featuring a Nixon sale.

the-stockist-salt-lake-city-utah-watches-nixon-1

You’re rushing around trying to get ready for that important interview you really don’t want to mess up, or that super special night out on the town with your friends you haven’t seen in a while or even that holiday work party you’ve been looking forward to (yes, the holidays are right around the corner).

Before you head out the door you check yourself in the mirror. Everything appears to be looking good but something’s still amiss. What is it? What could you be forgetting from your seemingly immaculate outfit? Think. What’s the one accessory that could absolutely complete your look? Does your wrist seem a little bare? Ah-ha! A watch.

Setting aside its utilitarian nature, what a watch says, nay, shouts is I am fashionable! Forget all the tech companies shelling out their monochromatic smart watches. Snagging a watch that’s all your own is something that will never go out of style. It adds personalization to your character. It exemplifies your undying commitment to quality workmanship in your everyday wear. It shows your want to hold on to something real and tangible in this increasingly digital age.

You see timepieces are perennial, both in fashion and in history. Name a time in the last 500 years when watches weren’t worn for both form and function. You can’t, can you? If you find the right one it will last a lifetime. Beyond that, too – it can span generations if you’d like. You can pass it on to your kids and in turn they can pass it on to their kids.

Watches truly signify something that cell phones, tablets and computers never can, style and nostalgia. And let’s be honest, watches are not designed for planned obsolescence (look it up) as the technology of today often is – so you’re guaranteed tried-and-true craftsmanship that will last you for years to come.

Nixon tops the list when it comes to quality. They’ve been making custom watches since the late 90s with a supreme focus on style. In fact, the founders started the company after an unsuccessful attempt at finding a watch for themselves that accurately reflected their individual styles. So you can see that there’s a heavy bent on creating a master timepiece that doubles as a fashion statement – not to mention it’s designed for the active lifestyle in mind.

the-stockist-salt-lake-city-utah-nixon-watches-2

Flashback some years earlier to the 90s and you’ve got two young bucks – Chad DiNenna and Andy Laats (the founders of Nixon) – taking on an old industry in a new digital age. What provoked them to do so? They simply had a fascination with well-crafted watches. They left their comfortable jobs behind to take on an ostensibly insurmountable adventure. What they accomplished was amazing.

Starting out with the idea that they wanted a stylish and intimate yet affordable watch that stood the test of time (no pun intended) in regards to durability, they eventually created a humble empire. And the sole guiding principle? You guessed it, form and function. They wanted a watch that could suffer the ocean waves yet could still dance the night away hours later.

And the founders didn’t go it alone, either. They had the likes of pro-skater Tony Hawk, and pro-surfers Rob Machado and Lisa Andersen to help along the way. Because Nixon represents that active lifestyle, they wanted active individuals to guide their design.

the-stockist-salt-lake-city-utah-nixon-watches-3

One of their ambassadors, Olympic snowboarder Todd Richards, even said to them that a watch doesn’t need to do much except, “Tell time, look cool, and not break.” It seems like simple words, but when it comes down to it that’s what everyone wants in a watch. So Nixon took that sage advice and ran with it.

Today, Nixon is in over 70 countries and they’ve since long-established themselves as a lifestyle watch brand. It’s respectable that these two humble guys built this monster of a brand simply because they wanted a functional, niche, fashionable watch. They’re still a small business at heart always craving to be the best on-the-move watch designers. Simply put, there’s a whole lot that goes into making a watch and Nixon nails it.

In honor of The Stockist’s second year at our new-ish spot we’re holding a Nixon Trunk Sale Show this Friday, the 7th of October (that’s just crazy, it’s October already!). You’ll get access to tons of best-selling watches at an up-to-20% discount in our shop (some exclusions apply). Plus there will be complimentary champagne and of course, great vibes. So go ahead and check out the flyer below for more details then feel free to pass the word along to your friends and family. We’re excited to see you!

the-stockist-salt-lake-city-utah-nixon-watches

Blood, sweat and seven years later

stockist intro image blog big american story

Wow. Seven years, can you believe it? That’s how long we’ve been around. None of it would’ve been possible without the ardent outpouring of support from patrons such as yourself. Our blood, sweat and tears – literally all of those things – built this shop. But who we are today is because of you; we’ve never forgotten that.

Not too much has changed, other than the change of names from Fresh to The Stockist. Oh, and the change of locations, from the south side of the street to the north side (we’re still in the 9th and 9th area, right across from the Tower Theatre). Truly, though, nothing else has changed. Our mission remains the same. We strive to stock quality goods and lifestyle essentials for an everyday purpose. We aim to be at the forefront of Salt Lake fashion. And most importantly, we go all out to be your local stockist open and ready to chat about style whenever you want.

At the risk of sounding self-absorbed (which we’re absolutely not), a lot of you out there probably know who we are. But we realize a lot of you probably don’t know the behind-the-scenes of where we come from and why our passion is, well, fashion. Introductions – as well as a bit of history – are in order then.

stockist helen and brett big american story1
outside stockist blog picture big american story1
Back up seven years to the day, July 14, 2009, and you’ll see the slightly younger, still fresh faces of the siblings Helen and Ian Wade. Now, there wasn’t any ribbon cutting, or champagne christening that day, but there were a lot of locals and loved ones, donning their toothy, supportive smiles. They were packed in our store ready for a fresh new take on fashion, hand-delivered to Salt Lake’s door. (We hope we delivered that day. More than that we hope we continue to deliver.)

Yep, doors officially opened that warm summer day and we haven’t looked back since. Still, that original location of ours held the same values as we hold today. We’re still bent on curating quality goods for the community in which we live. Except now we have triple the floor space to bring you triple the essentials.Even so, more changes, perhaps not so joyous, occurred. You probably know, with a heavy heart, the other half of the Wade siblings, Ian, moved to NYC. No need to fret at all. He’s happily off and away taking his very own bite out of that concrete jungle we call the Big Apple.

Meanwhile, back in ol’ Salt Lake City, Helen is still ever-present at the helm. She’s not exactly solo, either. Brett Devereaux quickly moved up the ladder and now helps curate the shop. You’ll see both of them at the store virtually every day. Why? Because they love fashion and because running a clothing and lifestyle shop is not only rewarding and worthwhile work, it can also be difficult and demanding at times as well.

stockist shop front big american story
the stockist women's dress big american story

These two though, Helen and Brett, have always had a knack for pulling together immaculate collections of colors and patterns since before they graduated grade school, but cultivating the vibe, the energy, no…the spirit of this shop is a totally different ballgame. No complaints though. Never. Also, no backers, no corporations, and no secret gold keeps us afloat. Nope, we’re independently owned and proud of it. It’s all us – and you, of course. We feel confident by now that you can tell we care a whole hell of a lot about community as well as creating an environment where everyone with a penchant for quality fashion feels welcome. So come one, come all.

All that said, we’d be more than honored if you’d join us this Thursday, July 14th, 2016 from 6-9 PM for an event seven years in the making. It’s not solely our horn that we’ll be tooting, either. Both ourCaste (a “Goods for Life” clothing and lifestyle brand) and Norden (a heritage shop full of quality candles, planters, incense and ceramic goods) are standing proudly beside us to commemorate the bright summer sun beating on our backs as well as seven years total of full-on love for just about everyone who’s helped shape our community brand.

If you’re asking, yes, libations will be served. Plus, there will be music, and it will be danceable, so bring your shoes, or buy some from us if need be. Because guess what? There’s a sale celebrating this joyous anniversary and it’s under way now. Please find all the details you need in the flyer below, and it’d be more than kind of you to help spread the word. So go, disseminate the festive info. Then come strut, swing and sway right along with us.

Raise your glasses filled with whatever you please. Here’s to seven more years. Thank you, truly.

SUMMER_STOCKIST