This season, say “forget you” to junk and focus on gifts that will last

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Did you know smart phones are designed to be replaced every couple years or so? Think about it. They release new phone models every year with the hope that we as consumers will replace our old models with the new ones. This is a real thing and it’s called planned obsolescence. A policy of doing business where the design of the product has its obsolescence built in, meaning the product will be obsolete (not usable, neither in form nor function) before long. This principle pervades many companies in many industries, even fashion! Crazy, right?

Now we don’t want to bore you (or enrage you for that matter) with economic policies such as this. We simply want to open your eyes to the fact that this happens, and it happens a lot. At some point in your life you’ve come across a pair of cheaply made boots or purses that fell apart in a flash, no? Or maybe those same boots or purses even went out of style too quickly. That’s not by accident.

In an age where products in both fashion and technology are intentionally built to be replaced within a matter of years we at The Stockist have always aimed at securing the highest quality, long-lasting brands in our store. To stock brilliantly made products is an honor. In fact, that’s one of the tenets we were founded on.

Take Red Wing for example: they’re a proud and iconic brand that we carry in store. And they got that way by producing quality bootwear for over a hundred years. After you’ve worn your Red Wings every day for years on end, and after countless summer camping trips and myriad winter hiking excursions along the way you can rest easy knowing that even if your boots are starting to show a little wear and tear just send them off to Red Wing, Minnesota for careful restoration.

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Then we’ve got Baggu, a fast-growing bag and accessory brand – based out of San Francisco and Brooklyn – known for its simple, timeless aesthetic. And believe it or not it all began with one bag back in 2007: a classic, clean nylon tote styled after a plain ol’ grocery bag.

What do they have now? They’ve got everything from leather purses, clutches and backpacks to ripstop nylon and canvas versions of the very same. Simple designs and quality construction ensures Baggu bags stand the test of time both in fashion and durability.

We’re in the thick of the holidays. We know it’s easy to get caught in the mindset of buying a gift just to buy a gift. But think about it for a minute first. If we purchase well-made, environmentally friendly products then that puts these kinds of products in higher demand. Simply put when you’re gifting this season, take your time, and get to know the brand you’re courting. Or in other words opt for a bag o’quality, not a bag o’junk.

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Another brand you’ll want to know is Aesop, a company with a firm focus on skin, hair and body care. While products like these aren’t built to last, at least not in the same way as a pair of boots should, they still last. (C’mon, we’re talking balms and conditioners here; they have to run out someday.)

Still Aesop is a brand built on sustainability and the importance of self-care. More than that they listen to you. Many times over they’ve developed new products for skin, hair and body simply out of genuine response to their customer’s needs. In other words, they do their research people. What’s safe. What’s effective. What’s needed. These are all important objectives for them in the development of their complete body care line. If you throw an Aesop product in someone’s stocking they’ll know you really, really care about them.

Wow, does time have a tendency to creep up on us or what. It feels like we just barely laid out our 2016 summer collection but here we are talking about the holidays. Before we know it it’ll be spring. But that Baggu purse or those Red Wing boots you got your bae for the holidays will still be in tip-top shape. And your skin and hair and your dog’s fur (we sell Aesop wash for your animals, too) from those stocking stuffers you got will be marvelously lush for the oncoming warm.

There are plenty more brands in store that equal the caliber of the ones described above, too. Though it’s nearly impossible to sufficiently describe the greatness of all the wonderful brands we carry in one blog post. It’s honestly better to just come in and explore the shop yourself, to see the quality gifting possibilities right in front of your very eyes.

Oh and to put a little spring in your step this holiday season we’re putting on a festive party/pop-up trunk show this Saturday, December 17th. You’ll get 10% off throughout the store plus there will be delicious food to eat and tasty drinks to imbibe. So come mingle and celebrate. And remember that Helen, Brett and the rest of the team are always here to help you pick out a gift that will last.

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