Blood, sweat and seven years later

stockist intro image blog big american story

Wow. Seven years, can you believe it? That’s how long we’ve been around. None of it would’ve been possible without the ardent outpouring of support from patrons such as yourself. Our blood, sweat and tears – literally all of those things – built this shop. But who we are today is because of you; we’ve never forgotten that.

Not too much has changed, other than the change of names from Fresh to The Stockist. Oh, and the change of locations, from the south side of the street to the north side (we’re still in the 9th and 9th area, right across from the Tower Theatre). Truly, though, nothing else has changed. Our mission remains the same. We strive to stock quality goods and lifestyle essentials for an everyday purpose. We aim to be at the forefront of Salt Lake fashion. And most importantly, we go all out to be your local stockist open and ready to chat about style whenever you want.

At the risk of sounding self-absorbed (which we’re absolutely not), a lot of you out there probably know who we are. But we realize a lot of you probably don’t know the behind-the-scenes of where we come from and why our passion is, well, fashion. Introductions – as well as a bit of history – are in order then.

stockist helen and brett big american story1
outside stockist blog picture big american story1
Back up seven years to the day, July 14, 2009, and you’ll see the slightly younger, still fresh faces of the siblings Helen and Ian Wade. Now, there wasn’t any ribbon cutting, or champagne christening that day, but there were a lot of locals and loved ones, donning their toothy, supportive smiles. They were packed in our store ready for a fresh new take on fashion, hand-delivered to Salt Lake’s door. (We hope we delivered that day. More than that we hope we continue to deliver.)

Yep, doors officially opened that warm summer day and we haven’t looked back since. Still, that original location of ours held the same values as we hold today. We’re still bent on curating quality goods for the community in which we live. Except now we have triple the floor space to bring you triple the essentials.Even so, more changes, perhaps not so joyous, occurred. You probably know, with a heavy heart, the other half of the Wade siblings, Ian, moved to NYC. No need to fret at all. He’s happily off and away taking his very own bite out of that concrete jungle we call the Big Apple.

Meanwhile, back in ol’ Salt Lake City, Helen is still ever-present at the helm. She’s not exactly solo, either. Brett Devereaux quickly moved up the ladder and now helps curate the shop. You’ll see both of them at the store virtually every day. Why? Because they love fashion and because running a clothing and lifestyle shop is not only rewarding and worthwhile work, it can also be difficult and demanding at times as well.

stockist shop front big american story
the stockist women's dress big american story

These two though, Helen and Brett, have always had a knack for pulling together immaculate collections of colors and patterns since before they graduated grade school, but cultivating the vibe, the energy, no…the spirit of this shop is a totally different ballgame. No complaints though. Never. Also, no backers, no corporations, and no secret gold keeps us afloat. Nope, we’re independently owned and proud of it. It’s all us – and you, of course. We feel confident by now that you can tell we care a whole hell of a lot about community as well as creating an environment where everyone with a penchant for quality fashion feels welcome. So come one, come all.

All that said, we’d be more than honored if you’d join us this Thursday, July 14th, 2016 from 6-9 PM for an event seven years in the making. It’s not solely our horn that we’ll be tooting, either. Both ourCaste (a “Goods for Life” clothing and lifestyle brand) and Norden (a heritage shop full of quality candles, planters, incense and ceramic goods) are standing proudly beside us to commemorate the bright summer sun beating on our backs as well as seven years total of full-on love for just about everyone who’s helped shape our community brand.

If you’re asking, yes, libations will be served. Plus, there will be music, and it will be danceable, so bring your shoes, or buy some from us if need be. Because guess what? There’s a sale celebrating this joyous anniversary and it’s under way now. Please find all the details you need in the flyer below, and it’d be more than kind of you to help spread the word. So go, disseminate the festive info. Then come strut, swing and sway right along with us.

Raise your glasses filled with whatever you please. Here’s to seven more years. Thank you, truly.

SUMMER_STOCKIST

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