5 Pieces of Clothing Every Man Needs Heading into Fall

School is back in session, football is on TV, and Halloween decorations are starting to pop up. We all know what that means: fall is here. And with the arrival of the autumn season comes the annual wardroom transfer. It is time to put away the shorts and T-shirts in favor of warmer clothing.

What does your wardrobe look like these days? In anticipation of what lies ahead, here are five pieces of clothing every man should have as we head into the fall season:

1. A Flannel Shirt

The flannel shirt is synonymous with autumn. Flannel is a soft, woven fabric that can be made of cotton, wool, or synthetic fiber. Its claim to fame is warmth. Thanks to its density, flannel prevents excessive airflow without being too stuffy. It holds in heat and wicks away moisture simultaneously.

Flannel shirts can be either plain or patterned. For a formal look, go for a solid color like dark moss or cigar brown. Patterned flannel shirts are more appropriate for casual occasions.

Men's Flannel Shirt

2. A Knit Thermal

Most thermal shirts in the U.S. are made with a cotton or poly-cotton blend and a waffle weave. Thermal shirts and long johns are designed to be worn as an extra layer for warmth. A knit thermal shirt is the perfect complement for a flannel when spending time outdoors. And as the weather gets colder, a thermal could be a man’s best friend around the house.

3. A Hoody

What we call a hoody used to be known as a hooded sweatshirt among our parents and grandparents. No matter what you call it though, a hoody is one of the most versatile pieces of outerwear on the market. It is the perfect companion for those days when you are out hiking in the woods or playing touch football with friends. It can also be used to keep you warm on your way to and from work, even if you’re wearing a shirt and tie underneath.

A good hoody should fit well and be durable. Do not settle for something cheap. Invest in a quality hoody and you will get years of reliable service from it.

Men's Fall Hoody

4. A Pair of Jeans

Jeans are to slacks what hoodies are to outerwear: all-purpose garments with a variety of appropriate uses. We recommend at least one pair of high quality jeans for the autumn and winter months. Jeans are warm, they wear well in cold weather, and they work with all sorts of autumn and winter footwear. They are the perfect pair of pants for working around the house or hanging out with friends.

Men's Fall Clothing Jeans

5. A Formal Jacket

Finally, we round out our selection of men’s clothing for fall with a formal jacket. By ‘formal’ we do not mean a suit coat you would wear with dress slacks and a tie. Rather, we mean a jacket you could wear to more formal occasions like house parties and holiday gatherings. Our Iron Heart light kersey and Alex Mill blazer are two good examples. You wouldn’t wear these jackets while working on the car, but they are more than appropriate for an evening on the town.

Formal Jacket Men Fall

Some of us are lamenting the end of summer. Others are rejoicing at the cooler temperatures and beautiful colors of fall. Regardless of where you stand, there is no denying that this time of year demands a wardrobe change. Come visit us at The Stockist where we offer a complete line of men’s clothing for all seasons. We have just what you need to get your fall wardrobe up to snuff.

How to Rock High Top Sneakers like a Pro

There is one thing we can say about our collection of shoes for men and women: The Stockist will never be accused of not being a fan of Converse high top sneakers. We love them. We are especially fond of Converse Chucks and their retro 70s styling. 

Converse high tops were all the rage in the 1970s and early 80s. Basketball players wouldn’t be caught in anything else, and your average consumer thought they were pretty cool too. We don’t know why they ever went out of style. Thankfully, some of us are keeping high tops alive.

If you are looking for suggestions for how you can rock a pair of high top sneakers like a pro, we are here to help. Check out our top tips for high top mastery:

Keep the Colors Neutral

High top sneakers are, by design, more subtle in their use of color. You are not going to find extremely bright colors from Converse or another brand. So don’t wash out the muted tones of your shoes by wearing extremely bright colors everywhere else. You don’t want your high tops to stand out, but you also don’t want them lost in a sea of color above the ankles.

Neutral Color High Top Sneakers

Show a Little Skin

A great way to make sure your high tops get the attention they deserve is to show a little skin above the ankles. Nothing drastic here, just a bit of the calf exposed. Some shorter slacks are good choice for women, as are knee-length dresses and longer skirts that fall mid-calf. Unfortunately, there aren’t a lot of options here for the guys. Not to worry, though. You can cuff your jeans a little higher and let the sneakers speak for themselves.

Go for the Teen Look

If you are in your early 30s or older, you can rock high top sneakers like pro by going for the teen look. Throw on a pair of skinny jeans and, if you’re a guy, a tight T-shirt with a denim jacket. A little bit of 5 o’clock shadow reminds people that you really aren’t that young, you just feel that young.

Ladies, pairing high tops with a pair of cropped jeans and a flirtatious top is the way to go. Go light on the makeup and keep the hair simple and straightforward. High tops will perfectly accentuate the look without drawing too much attention.

High Top Sneakers for Teens

Go Full-On Athletic

Both men and women can rock high top sneakers by going full-on athletic. Wear your high tops with a good pair of sweatpants and either a sweatshirt, tank top, or tee. For the best effect, wear something light and neutral on the top with a dark, contrasting bottom. The idea is to direct the gaze gradually downward until your high tops get noticed.

5. The Perceived Big High Top No-No

Let’s close this post with something that used to be considered a big no-no for high top sneakers. Back in the day, wearing them with a full-length denim dress was considered a fashion faux pas. There were those that insisted it didn’t ‘work’. In fact, they said high top sneakers were inappropriate for any full-length skirt.

Well guess what, we say if you want to wear high tops with a full-length dress, go for it. Who’s to say what constitutes a fashion faux pas anyway? Make your own fashion; be that free spirit that doesn’t conform to conventions and norms.

Now you know how to rock high tops like a pro. If you’re looking for a new pair, stop by our Salt Lake City boutique and check out our full line of Converse Chucks.

It’s Goodbye Summer and Hello Fall

The days are starting to get shorter. Temperatures are not as high as they were back in the heat of summer. School has started and summer vacations have drawn to a close. It all points to one thing: the end of summer. That is not necessarily bad, especially if you are not a summer person. And if you’re into fashion, fall represents a whole new season with fantastic styles just waiting to be worn.

We say goodbye to summer every year. It is an annual seasonal ritual that captivates the fashion industry with new fall lines covering everything from casual clothing and formal wear to jewelry and accessories. This year’s fall fashions are a bit muted thanks to the coronavirus pandemic, but there is still plenty new to look at.

Be True to Yourself

If we have learned anything from the pandemic it is the simple fact that certain things in life really matter while other things do not. We have all been forced to slow down and re-evaluate. We have spent more time at home, contemplating our place in the world and those relationships we hold most dear.

In whatever way you have fared over the last 5 to 6 months, we want to encourage you to be true to yourself. The clothing and accessories you choose to wear should reflect who you are as a person, not what you think others should think about you.

Paloma Wool Jumpsuit

If you are free and wild spirit, wear your Rylee and Cru dress or your Taylor Stitch short sleeve Hawthorne with pride. If you are more conservative, express yourself in a pair of Carhartt WIP slacks or a gorgeous Paloma Wool jumpsuit. You are what you wear.

Cooler Days and Crisper Nights

It will not be long before autumn makes itself known with cooler days and crisper nights. Shorts and tank tops will be stored away in favor of flannel shirts and long pants. Jeans will again return to the most prominent place in your wardrobe.

Here in Salt Lake City, the temperatures can get pretty cool during the autumn months. We encourage you to take a look through your closet to make sure you are prepared. A sweater or two is a good starting point. Maybe you are in the market for a new jacket as well.

Callahan Quinn Sweater

We carry all of your favorite brands including Alex Mill, Callahan, Bridge & Burn, Corridor, Katin, Knot Sisters, and many more. And of course, we have all the latest fashions for women, men, and the kiddos too.

More Time at Home

No one really knows if the coronavirus pandemic will continue to stretch well into fall. But if it does, that means more time at home this year as compared to previous years. We want you to be comfortable regardless. So take a look at our casual clothing selections as well. We have a good selection of tops and bottoms perfect for working and playing from home.

Most of all, we hope you will embrace the coming fall season with joy and enthusiasm. Fall is a reminder of everything beautiful in the world. Between bright fall colors and cooler temperatures, the season is a time for individual renewal ahead of the busy holiday season.

You are welcome to visit our Salt Lake City boutique to shop for the latest fall fashions and accessories. We would love to meet you and get to know you a little better. If you are unable to visit, our online store offers all of the same great styles you’ll find in our boutique. Feel free to browse and order at your convenience.

Face Mask Fashions: The Latest in Boutique Clothing

Here at The Stockist, we absolutely love boutique clothing. We love the fact that men’s and women’s clothing at boutiques like ours isn’t the same generic, off-the-rack stuff you buy at big-box department stores. Boutique clothing is really that which makes the fashion world what it is. A great case in point during these troubled times is the cloth face mask.

Yes, face mask fashion is now a thing. As soon as manufacturers figured out that masks would be recommended for more than just a few weeks, they set about coming up with entire lines for the general public. And of course, every home-based seamstress started making cloth masks as well. It is all good.

There doesn’t seem to be any end in sight for state and local mask mandates. So we have decided to add face mask fashions to of our Salt Lake City boutique. As long as we are wearing masks, we might as well look beautiful doing it. Face masks do not have to be ugly or boring.

Masks with Beautiful Prints

The least exciting masks on the market are plain white or a pale blue or gray color. They do the job, but they are far from exciting. Why not replace that plain mask with a beautiful print? Our Garden Party face mask is the perfect mask to put a smile on everyone’s face. It is beautiful, playful, and upbeat.

Yellow Flower $12.00

If floral patterns are not your thing, maybe you like leaves. We carry a Leaf Lagoon mask that makes you look like you just stepped out of a lush, tropical rain forest. With plenty of splashes of green and teal in multiple shades, this particular mask screams vitality and lifeblood.

By no means are we minimizing the risks of coronavirus by promoting face masks with beautiful prints. Instead, face mask fashion is all about making the best of an uncomfortable situation. We all go out of our way to coordinate our outfits for work, play, and everything in between, why should we not apply the same good fashion sense to mask wearing?

Masks in Solid Colors

We also get the fact that not everyone is into floral or leaf prints. In fact, some are not into prints at all. That’s fine because we also have a collection of Baggu masks in solid colors. We sell them in sets of three for your convenience.

Maritime Mate $12.00

These particular masks are one-size-fits-all masks with adjustable straps and nose wires. They are double-layered masks with a filter pocket capable of accepting a carbon filter – which is not included. But we do sell the filters as well.

A Few Safety Tips

It would not be proper for us to publish a post like this without mentioning a few safety tips. First and foremost, we recommend reusable cloth face masks that can be washed regularly. And wash you should. The mask you use today should be thrown in the laundry with the rest of your clothing. Wear a clean mask tomorrow.

Also remember to avoid touching your face and frequently pulling down your mask while you are wearing it. When it comes time to take it off, remove it via the ear loops or straps. Do not touch the filter portion of the mask or else you risk passing any contaminants onto your hands.

It looks like face masks are going to be with us for a while. As long as we are going to wear them, we might as well wear fashionable masks when possible. We invite you to check out the face mask fashions that are now part of our boutique clothing inventory at The Stockist.

Why Every Woman Should Have At least One Jumpsuit in Her Closet

Browse the complete selection of women’s dresses in our Salt Lake City boutique and you will discover a number of jumpsuits included in the category. Jumpsuits are very popular for a whole host of reasons. In fact, we think it’s safe to say that every woman should have at least one in her closet. Two or three are even better.

Jumpsuits are not dresses, tops, or bottoms. A jumpsuit is a one-piece garment that covers you from shoulder to ankle. It features the sleeves of a shirt and the legs of a pair of pants, all combined into a sleek and slender piece that offers a unique look you cannot achieve any other way.

LACAUSA Phoenix Jumpsuist: Absynthe $198.00

If you are new to the whole jumpsuit thing, we can think of at least a few reasons to encourage you to buy one. We are also confident that our customers who own jumpsuits would probably say they don’t know how they ever lived without them.

Quick and Easy Dressing

How many of us have spent hours standing in the mirror trying to complete that perfect outfit? Jumpsuits eliminate that thanks to their quick and easy nature. When you choose a jumpsuit, getting dressed in the morning couldn’t be easier. You just put on your clothes and choose a few accessories.

Getting dressed quickly is important on those busy days you know will be spent on the go. Without all the fuss of coordinating an outfit, you can start your day earlier and get more done. That alone is reason enough to have a jumpsuit in your closet.

They Work with All Body Types

If quick and easy dressing doesn’t appeal to you, consider this: jumpsuits work with all body types. Your height, weight, and body shape do not matter when you dress in a jumpsuit. You can get dressed in full confidence that your choice of clothing will flatter your body type as well as anything else you could wear. And of course, do not forget comfort.

LACAUSA Lucky Jumpsuit: Panna Cotta $188.00

Jumpsuits are designed to be comfortable, all-day wear. Paired with sensible shoes and a loose fitting jacket, you will be free to move all day long without the restrictions that other types of clothing force on you.

They Work for Almost Any Occasion

We would not recommend jumpsuits for black-tie events or formal business meetings, but they work well for just about anything else. Wear a jumpsuit at home to do work around the house. Wear one out to have coffee with your friends. A jumpsuit works as well on date night as it does when you are spending time with family. Few articles of clothing are as versatile.

There Are No Age Restrictions

In addition to working for just about any occasion, jumpsuits also work with any age. You cannot say that about some other styles. For example, there are certain styles of pants that work better for younger people, and vice-versa. The same is true for dresses and blouses. Yet the jumpsuit covers all ages equally well.

Jumpsuits come in different styles, so that’s a plus. Different style selections give you the option to upgrade your collection as your preferences change. What you enjoyed in your 20s may not be what you enjoy in your 40s. That’s okay. There are choices that span all ages.

If you don’t yet have a jumpsuit in your closet, we invite you to change that. You will find plenty of great selections here at our women’s clothing boutique in Salt Lake City. And if you don’t live nearby, feel free to order online.

What to Look for in Your New Outerwear

It will not be long before the temperatures in Salt Lake City start falling. Even though we still have more than a month of summer remaining, fall will be here before you know it. And for many of our customers, that means some new outerwear to protect against those cool temperatures and inevitable precipitation.

The good news is that The Stockist has you covered. Our men’s and women’s clothing boutique offers a nice selection of outerwear for both sexes. Everything you find here meets our high standards of quality and workmanship. You can shop in confidence by visiting our boutique in person or ordering online.

Make Sure It’s Warm

Outerwear should meet at least a few basic requirements, beginning with warmth. Fall is the time when shorts and T-shirts get put away in favor of long pants and sleeved shirts. Outerwear provides that outermost layer of protection when you are outdoors. So, whatever you buy should keep you warm.

A nice fleece parka for the ladies is an all-purpose outerwear garment great for spending time in the park or strolling through the city center with friends. A denim work jacket might be the perfect partner piece for doing some of those outdoor chores around the house. For the men, we have everything from vests to fleeces and corduroy.

Gramicci Fleece Parka $64.80

All of our fall outerwear is designed to keep you warm on cool autumn days without being so warm as to make you sweaty and uncomfortable. And of course, every piece in our collection is heavy on the fashion.

Make Sure It’s Comfortable

There is a common misconception in fashion that suggests you cannot look good and feel good at the same time. We do not agree. Good looks and comfort are not mutually exclusive. Our outerwear selections prove that. Each of our jackets, fleeces, and vests are the height of modern fashion. But they are also comfortable.

We encourage you to make your outerwear choices based on what you will find most comfortable. After all, you won’t wear a jacket you find uncomfortable. It will sit in your closet and collect dust. Then what good is it? No, make sure your new jacket or fleece is something you will find comfortable to wear.

Stick with Your Budget

Last but not least is the amount of money you spend. As you look for your new outerwear for fall, be your own best friend by sticking with your budget. There is no need to get in over your head financially by spending more money than you can afford to spend.

Bridge & Burn Engelmann Jacket $134.00

To that end, browsing through our inventory of outerwear will reveal that we have reduced prices on most items. We want you to be able to get the new outerwear you need to make it through the fall season. Our discounts are designed to do just that. Take a look at our outerwear for both men and women. We suspect you will find something that fits into your budget.

Are you working on a limited budget? Then choose outerwear you will be able to get several seasons out of. What you purchase for this fall can also be worn during late winter and early spring. Then put it in the closet and pull it back out next fall. There is no better way to honor your budget then planning to buy and wear a jacket for multiple seasons.

Summer is waning and autumn is on the doorstep. For some of us, the best season is right around the corner. Now is the time to prepare with a new selection of outerwear from The Stockist.

How T-Shirts Became a Staple of Global Fashion

You can look through our inventory of men’s and women’s tops and find a generous selection of great t-shirts. Our clothing store in Salt Lake City represents but a drop in the global ocean of retailers that sell t-shirts. Everyone sells them because they have universal appeal.

T-shirts are more than just clothing. They are cultural icons in many places. Take London, for example. London’s Fashion and Textile Museum opened a show devoted exclusively to the history of t-shirts back in 2018. Imagine that. An entire exhibit devoted to an article of clothing that most of us take for granted.

A Fairly New Item

Tees are everywhere these days. But did you know that the t-shirt is a fairly new item by comparison? They weren’t even made until the late 19th century. T-shirts didn’t become fashionable as outerwear until the 1950s.

OBEY Sadistic Florist $23.80

The t-shirt’s history dates back to the Mexican-American war in the late 1800s when the shirts were issued to soldiers as undergarments. In 1913, the U.S. Navy began issuing t-shirts as standard undergarments to all sailors. Back then, the shirts were known as undershirts.

It was F. Scott Fitzgerald who allegedly coined the term ‘t-shirt’ in his novel This Side of Paradise. Yet it was Marlon Brando in A Streetcar Named Desire that turned the world on to the t-shirt as outerwear. His portrayal of the t-shirt wearing Stanley Kowalski was taken to the next level by James Dean in Rebel without a Cause.

These two films are credited with propelling the tee into modern culture as a garment that could be worn with nothing else over the top of it. From the 1950s through much of the 60s, plain white t-shirts were a status symbol among self-proclaimed rebels refusing to conform to the fashion standards of the day.

The Birth of Graphic T-Shirts

A few outliers tried printing graphics on t-shirts in the 1950s and early 60s, yet their success was fleeting. It wasn’t until Walt Disney licensed its characters that t-shirt makers began realizing the potential of graphic tees.

Roark Java Fever $35.00

Silk-screening and screen printing would change everything in the 1960s. By the late 60s and early 70s, t-shirts became message boards for every social cause under the sun. People were wearing t-shirts to promote flower power and protest the Vietnam War. Then the music scene got on board.

Rock bands began printing graphic tees and selling them at concerts. As the 70s rolled into the 80s, t-shirt messages began turning more positive and sarcastic. T-shirts became canvasses for spreading jokes and amplifying cultural trends.

T-Shirts in the 21st Century

If it seems as though things have come full circle with t-shirts, they have. The early days of tees were dominated by plain white garments that only became a fashion statement when two actors wore them in films. Multicolored shirts, silkscreen printing, and tie-dye trends transformed t-shirts into a way to spread a message.

Today, every kind of t-shirt imaginable is out there. You can buy solid t-shirts in plain white or any other color. You can find t-shirts with political messages and sarcastic jokes. Sports teams continue printing graphic t-shirts for their loyal fan bases.

T-shirts can even be considered formal enough to wear with expensive sport coats and business skirts. In essence, the tee shirt has become an all-purpose piece of clothing that says as much about the culture as it does about the person wearing it.

Here at The Stockist we sell a fine selection of t-shirts alongside our jeans, boots, tops, and bottoms. We invite you to take a look for yourself.

Is Your Wardrobe Ready for Spring?

Rising temperatures and longer days can only mean one thing: Spring is here. That is good news for a city that doesn’t appreciate having to spend too much time indoors. But before you make plans to get out and about, you might want to check your wardrobe. Is it ready for spring?

Spring is when the fashion world comes alive. It is the season when new styles are introduced; it is the season when runway fantasy finally translates into real world reality. Here at The Stockist, we look forward to spring every year. We have you covered this year with an excellent selection of men’s boots and jeans, women’s dresses and tops, and so much more.

Taking Stock of Your Clothing

Being a leading seller of boutique clothing in Salt Lake City, we get the fact that your closet only has so much available space. So we like to recommend that customers take stock of their clothing at least once a year. Spring is as good a time as any other. Maybe take an upcoming weekend to go through your closets and drawers to figure out just what you have.

Those items you rarely wear are good candidates for donation. Give someone else the opportunity to enjoy your gently used clothing. Then, after you have pared down a bit, you can visit our boutique to see all the latest styles and fashions.

RVCA Lemmon Dress $48.00

Ladies, spring weather is dress weather. We now have a lovely selection of spring dresses that wear as good as they look. Add a few to your wardrobe and you will be strolling around town in comfort and with confidence that you will be noticed.

Seasons Change Quickly in Fashion

By now you might be wondering why we’re talking about updating your wardrobe just days into spring. There is a very good reason for doing what we do: seasons change quickly in the fashion industry. Not only that, we have to stay a season ahead to make sure our customers have access to the clothing they want when the next season arrives.

We already have our spring fashions on the rack because we want you to have ample time to update your wardrobe. By the middle of spring though, we will already be featuring our summer wear. Again, you need time to update your wardrobe before the season actually arrives.

A good rule of thumb is to assume that we will always be a season ahead of the calendar. While you are enjoying the freshness of spring, we will be planning for summer. Your dog days of summer fun will be our fall days for fashion. It’s all good.

Make a Splash This Spring

Spring has finally arrived in Salt Lake City. Now it’s time to make a splash with some new spring clothing. You will find just what you’re looking for by visiting our local Salt Lake City boutique or shopping online. We have quality clothing and accessories for men, women, and children alike.

Gitman Vintage Gio Ponti Linen Blues $152.00

Men, we invite you to check out some of our classic oxfords for work and business. You might consider a Gitman Vintage shirt or two for spring and summer leisure. Round out your spring wardrobe with some Organic Traveler pants and a couple of pairs of Carhartt shorts.

For the ladies, spring is the season for a brand-new dress. We have great choices from Amused, Lacausa, and many more. Be sure to check out our blouses and tank tops as well. Pair them with some new denim jeans and you’ll be ready for anything this spring.

Yes, spring is here. Is your wardrobe ready?

What Will Drive Your Fashion Choices This Spring?

The groundhog has come and gone. With most of February now in the rear-view mirror, it’s time to look toward the promise of spring. That means going through your wardrobe to see what you have on hand. For some of us, it also means planning a few shopping trips over the next several weeks.

What will drive your fashion choices this spring? When you visit your favorite boutiques, what will you be looking for? Fashion is a curious thing. It is based partly on the latest styles and trends and partly on individual preference. The beauty of fashion is that there is no right or wrong – despite what all the popular fashion websites and magazines might say.

A Cutting-Edge Vibe

Some of the fashionistas who visit our clothing store in Salt Lake City are looking for a cutting-edge vibe. Not only do they strive to stand out from the crowd, they also want to leave yesterday where it belongs. For them, it’s all about pushing the envelope by wearing styles very few others are embracing. If that sounds like you, go for it.

For our female customers, we suggest taking a look at our red Loup Simone Jeans. They are the latest addition to our high-waisted jean collection that does wonders for your backside. They will definitely get you noticed.

Gitman Vintage Summer Olympics $152.00

The guys might want to check out our shirt selection, we recommend the Gitman Vintage Summer Olympics sport shirt. It’s loud enough to get you noticed while simultaneously inviting a discussion on worldwide athletic competition. Do your shopping now and you will have your shirt well in advance for the Tokyo games.

Relaxed Comfort

If a cutting-edge vibe isn’t your thing, maybe your fashion choices are driven more by comfort than anything else. That’s great. We have no shortage of selections that invite you to sit back, relax, and live your life with no pressure. Men’s and women’s denim clothing is a great place to start.

As we wrote in a blog post last month, denim is a fabric that brings a lot to the table. Among its many great characteristics is its inherent comfort. Simply put, denim is easy to wear. It is comfortable enough to relax in and yet still looks good enough to wear out and about.

AGOLDE Toni Mid Rise: Swerve $71.00

Check out our complete selection of denim jeans for men and women. You will find jeans in a variety of styles and price points. It is all good, and it’s all totally relaxing and comfortable.

Trying Something New

Perhaps you are the kind of person who doesn’t have a particular fashion strategy in mind. Maybe you just want to try something new. Welcome aboard. Our fashion boutique in Salt Lake City is the perfect place for you to find something that catches your eye. We always have something new to show our customers.

A big part of shopping for fashion is the newness factor. We human beings are funny that way. We get tired of old things rather quickly. Then we move on to something new; something fresh and exciting. Your desire for something new is in keeping with the human experience.

If you are planning to do some shopping this spring, we invite you to stop by and talk to any one of our experienced sales associates. We can help you find something that is perfect for your sense of style and self. We carry all of your favorite luxury brands of clothing and accessories for men, women, and children.

3 Reasons Clothing Boutiques Are Holding Their Own

Many people have predicted that brick-and-mortar retail will start dying a slow death. Its days are supposedly numbered thanks to the power of online giants like Amazon. But wait. The prophets of doom were predicting the end of brick-and-mortar retail more than a decade ago. Yet here we are. The Stockist rolls on, as do so many other clothing boutiques.

Online retail is absolutely affecting brick-and-mortar sales. Yet retail clothing is surprisingly resilient. It seems less affected by online sales than other parts of the retail world. It turns out there are good reasons for this. Clothing sales are somewhat unique; they rely on the brick-and-mortar model for survival.

Here are three reasons why we believe clothing boutiques will stick around:

1. The Desire to Touch and Handle

People have an innate desire to touch and handle clothing before they buy. Even something as simple as a pair of denim jeans can be purchased with more confidence if you can hold them in your hand first. Perhaps this is because clothing is so personal and intimate. People would rather handle it in person than buy it sight unseen.

This isn’t the same for all industries, of course. Products that are standardized are much easier to buy online. For example, you can order a book on Amazon, and you’ll know what to expect. Clothing is different because there’s such a wide variety of fabrics, textures, colors, and styles.

2. Fitting is a Big Deal

Even more important than seeing and feeling the clothing is trying them on. This is where a brick-and-mortar boutique has an advantage. Buy that new pair of jeans online and you are going to have to trust that the size chart is accurate. What if the jeans don’t fit? Now you have to either return them or eat the loss.

Shopping at a brick-and-mortar boutique eliminates that risk. You try everything before you buy. Walk out the door with jeans in hand and you are assured they will fit when you get home. Size will not change in the car.

At least 30% of online purchases are returned, compared to only 8% of in-store purchases. It’s true that some online retailers make it as easy as possible to return clothes that don’t fit. Some even pay for shipping. But still, discovering that clothes bought online don’t fit is inconvenient. It takes time to deal with returns and order new items. It is time you can save by shopping at a brick-and-mortar store.

3. Shopping is Social

The third reason clothing boutiques like The Stockist continue to thrive is the reality that shopping is a social experience. People go shopping together because they want to spend time pursuing a common interest. When it comes to shopping for clothing, taking someone else along means having an extra set of eyes. It means having a sounding board for your fashion choices.

You simply cannot get that same social experience online. As a result, buying clothing online is purely a functional exercise. It certainly isn’t the same thing as taking a shopping trip with your closest friends.

Online retail has its place. In some cases, it is dominating brick-and-mortar retail. However, that is not the case for clothing. The American clothing boutique is holding its own because shopping for clothing is a unique experience, and The Stockist is here to stay.